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Your organization's reputation is your most important asset. At Reputation Assurance, we're focused on helping you maximize your opportunities, minimize your risks, and protect this key asset.
Privacy - From ensuring that your privacy commitments comply with your legal obligations to incorporating Web 2.0 concerns and data breach protocols, we help organizations meet their legal duties, maximize their opportunities and minimize their risks.
Compliance - Do your organization's code of conduct and ethical compliance programs incorporate the critically important protections afforded by the updates to the Federal Sentencing Guidelines in 2004 and 2006? If you have not addressed these critical updates, then your organization's risk, and your personal risk as an officer may be much greater than it needs to be.
Social Compliance - Your organization's reputation is impacted by the suppliers you choose. Do you have an effective, risk-based supplier qualification and auditing program for your supply chain? Do you have a fiber sourcing policy to help assure compliance with the new Lacey Act Amendments?
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Reputation protection begins with
good privacy practices to help prevent
data breaches which can cost organizations
in excess of $200 per business record exposed.
If you earn a profit on this information,
it must be protected.
Organizations must properly balance
information privacy, information security
and information access.
From policy drafting to employee training,
we can help.
Reputation risk is critical for organizations
to manage, yet few have implemented processes
to do so. In addition to privacy and compliance,
corporate social responsibility, sustainable
development policies and social compliance
principles are all requisite elements of a
reputation protection process.
Reputation Assurance can help your
organization protect this most valuable asset.
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Reputation Assurance: The Digital Domain |
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Web 2.0 Policies and Concerns
Many organizations today are beginning to address, from a policy perspective, the range of issues known generally as Web 2.0 issues. While many of these issues have been around for a few years, most organizations are only now reviewing their policies and taking the steps necessary to address these concerns.
First, a bit of background. While there are many definitions and opinions of what exactly is meant by Web 2.0, there is some common ground which seems to be a good jumping off point. Wikipedia defines Web 2.0 as:
"…it is characterized as facilitating communication, information sharing…and collaboration on the World Wide Web…Examples include social networking sites, video-sharing sites, wikis, blogs, (and) mashups…"
So how exactly does this differ from the "old" Internet of, oh, about 3 years ago? Generally, Web 2.0 addresses more than just information retrieval by individuals. Web 2.0 portends a more participatory architecture and use of the Web that permits individuals to add value to an application as they use it - as, for example - Wikipedia on the one hand and the social networking sites on the other.
Recognizing that, organizations are increasingly addressing issues such as employee blogging and social networking. A case last year involved a flight attendant at a major airline who put pictures of herself up on her social networking site, in uniform and on a company plane that her company -evidently - considered inappropriate.
Many who have seen the photos argue that there was absolutely nothing at all wrong with her photos and the company's actions were absurd while others argue that her employer infringed on her right to free speech.
I think the Web 2.0 issue for most organizations is: What would your organization do if faced with such a situation? Do you have a policy that addresses these concerns?
Next time: Online chat and "visual" voice mail. What used to be a temporary message is increasingly being stored.
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